Hey, I’m Palak Bharti.
Partnerships, GTM & Growth Marketing
I help B2B companies grow through partnerships, go-to-market strategy, and growth marketing. A sales brain applied to marketing.
10+ years in business development, strategic partnerships, and growth marketing, including 4+ years at three of India’s leading payments companies. I won $260M+ in committed annual GMV from enterprise accounts. In 2026, I’ve run growth marketing and GTM for US startups, owning audience growth, measurement, and partner acquisition.
$260M+ committed annual GMV | 20+ enterprise accounts won | 3 partner verticals launched from zero | 10+ years in partnerships & GTM |
$260M+ committed annual GMV | 20+ enterprise accounts won | 3 partner verticals launched from zero | 10+ years in partnerships & GTM |
Problems I solve
Strategic Partnerships
I find the partners worth having, structure deals where both sides win, and stay on them past the signature. A partnership only counts once it’s live.
Go-to-Market Strategy
I define the buyer, segment the market, and map the route to revenue: which customers, which channels, which partners, and in what order.
Marketing Strategy & Growth
I build marketing flywheels: strategy first, measurement underneath, then content and campaigns that feed each other. Every piece ties back to pipeline, not just likes.
Selected work
Building a partner-led growth engine
At one of India’s leading payments companies, I identified and launched three new partner verticals from scratch (software platforms, AI tools, and WhatsApp business providers), lifting partner adoption 65% and contributing to 45% partner-led revenue growth.
From cold outreach to a live partnership pilot
For an early-stage consumer platform, I built a segmented partner pipeline and ran targeted outreach that turned a cold conversation into a live pilot with a cultural institution.
Winning complex enterprise opportunities
I won and onboarded 20+ enterprise accounts, including HSBC, Citi, and IHG, representing $260M+ in committed annual GMV. I owned every deal from first meeting to contract and launch.
Reducing churn and improving partner experience
I worked on the post-signing partner experience at a leading payments company, cutting partner churn 67% and onboarding time 20%. Partnerships that stall after signing are just expensive paperwork.
Building a measurement engine for a national publication
I managed day-to-day marketing for a decades-old national health and lifestyle publication, including its flagship national awareness campaign and sponsored content for major healthcare and travel brands. I rebuilt measurement with GA4, Meta Pixel, and full UTM attribution, enabling sponsor-facing reporting, and sustained a 6.3% engagement rate on Facebook.
Designing a zero-budget go-to-market
I built the national GTM roadmap and KPI framework for a free national platform (USA), including a five-stream growth model spanning employers, service providers, and community partners, all with zero paid media budget. Organic Instagram followers grew 18% in three months.
How I operate
Before pitching anything, I study the market: what competitors serve, who they’re missing, and where buyers get stuck. That’s how I’ve found new partner verticals and untapped segments others overlooked.
Find the real problem
1
I find the person who owns the problem and show up with a point of view built for their business, whether that’s a partner, an enterprise buyer, or an audience.
Connect the dots
2
A partnership or campaign only works when sales, product, marketing, engineering, and the partner all win. I make sure every side knows its number before anything launches.
Build commercial alignment
3
Execute and improve
4
Measure first, ship, then iterate. A signed deal or a published campaign is halftime. Adoption and pipeline are the score.
What Colleagues are Saying
“Palak is genuine, thoughtful, and deeply committed, and that shows up in everything she does at Wefayo. As our Marketing Manager, she quickly developed a clear strategy, put the right tools in place to execute effectively, and consistently looks for ways to improve our approach.
Her instincts around partnerships are particularly strong. She thinks creatively, identifies the right opportunities, makes meaningful introductions, and positions Wefayo with the people we most need to reach. She is a proactive self-starter who generates ideas and follows through.
Her empathy is one of her real strengths. She has a natural ability to understand the people we serve and translates that into content and campaigns that are both uplifting and genuinely relevant.
Palak stays current on social trends and tools, brings sharp critical thinking to every decision, and takes Wefayo's mission as if it is the mandate in which she lives.
We're fortunate to have her on the team!”
Kevin Field, CEO - Wefayo
“Palak is a diligent and passionate team member with a result oriented approach. From handling -new merchant acquisitions, setting up processes and key account management, she has evolved as an excellent performer and enabled scaling up business. A proactive problem solver who doesn't shy in learning anything new that comes her way! Definitely an asset to have in a team.”
Samir Dave, Director - Pine Labs
“Palak is one of the most dedicated team members I’ve worked with during my stint at Razorpay. Considering I was new to the Fintech world, she made sure to share knowledge that eventually helped me grow and develop. The skills and passion she carries for driving growth has been inspiring for me and she can contribute to an org's growth with the same.”
Onkar Gujar, Razorpay