Led a high-impact marketing case competition project for the Broadband Equity Challenge, focused on developing scalable solutions to increase broadband adoption in underserved U.S. communities. Conducted in-depth market analysis using ZIP-level broadband, income, and demographic data, applying regression modeling in R and segmentation dashboards in Tableau to identify priority segments.

Designed four integrated marketing campaigns—Plug Back In, SkillSignal, WellNet, and PayG Broadband—addressing affordability, digital literacy, device access, and cross-sector value bundles. Strategies incorporated omnichannel outreach, community-based messaging, and public-private partnership frameworks.

Delivered a data-backed marketing plan projecting up to 84% ROI, a 30% increase in subscriber adoption, and long-term brand equity through social impact. Solutions were grounded in sustainability, inclusivity, and measurable marketing performance.