It all begins with curiosity—understanding what consumers truly desire in a wearable. For the Amazon Smartwatch project, the focus was on uncovering the pulse of the market through detailed research and analysis. We conducted market research by using surveys and focus groups. By diving into consumer preferences, market size, and competitive dynamics, we identified the features, pricing, and strategies that matter most. From survey insights to advanced statistical modeling such as Conjoint Analysis,Descriptive Analysis, Regression Analysis the research laid the foundation for a bold market entry strategy. The result? A data-driven roadmap designed to position the Amazon Smartwatch as not just a product, but a leader in the wearables space.

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