The Oura Ring’s new product concept was crafted to go beyond a wearable—it was designed to transform how people connect with their health. The journey started with market research, uncovering what truly matters to consumers: advanced features, seamless integration, and a design that fits their lifestyle. From there, a bold marketing strategy took shape, blending data-driven insights, innovative storytelling, and targeted outreach. Every decision—from crafting influencer campaigns to building omnichannel experiences—was guided by a singular vision: to not just launch a product, but to create a movement in personal wellness.